New business communication apps
Along with improving business communications through tools that use the power of the Internet,
technology has also seen the development of many new applications that enhance communication
power even further through integration.
Google Chat – This app brings all of Google’s tools such as Google Search, Google Apps, Gmail
and Google+ together on one platform, allowing users to make voice and video calls right from
Gmail. It also keeps logs of every communication.
Yammer – Much like Twitter, this application allows employees to log in using their company
email addresses and chat, collaborate on projects and send messages to each other in their
own private communication space.
Teambox – This business collaboration app is a fully integrated project and task manager,
providing a range of features including chat, text, planning tools, notes, file storage and even
GoToWebinar – This presentation application allows users to create webinars (web
seminars) and address up to 1,000 people live online. The app includes practice sessions, Q&A
sessions and the ability to share additional documents.
The Implications for Business
The development of these new communication tools and applications has not only made business
communication faster and more efficient, but also changed the way we do business in a number of
Mobility – Mobile communications that allow employees to access the office from anywhere
has led to many businesses becoming more mobile. The head office with massive overheads
has become less necessary, and downsizing and workspace sharing are becoming a more costefficient option.
Outsourcing – Because employees can communicate from anywhere, housing them under
one roof is no longer a necessity. This means that businesses can outsource many core
processes such as accounts and IT and can also recruit further afield for employees.
Globalisation – The ability to communicate with anyone, anywhere, anytime has also meant
that businesses are no longer restricted to local markets, so are now free to trade with
international businesses and develop new customer bases all over the world.
Remote workforce – New communication tools also allow more employees to work from
home, which saves a business money through not having to house employees in an office and
also improves employees’ work/life balance. This in turn improves productivity.
Reduced travel – Ironically, as the world is opened up through better communication, the
need to physically travel overseas is reduced. Video conferencing can save a business a great