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Note of SUPPLY CHAIN MANAGEMENT by Dr. Panneerselvam S

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Dr. Panneerselvam S
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SUPPLY CHAIN MANAGEMENT Subject Code 4MBA02 CIE Marks : 50 Credits (Lecture Hrs/week) 03 SEE Marks : 100 Total no. of Lecture Hrs 39 Exam Duration : 03 Hours Course Objectives:  To introduce various concepts related to the supply chain management.  To educate the importance of supply chain decision such as design, planning, and operations of a firm.  To familiarize the students to the analytical tools necessary to solve supply chain problems.  To showcase the ways by which the companies use different supply chain drivers to improve their performance. Course Outcomes:  The students would have learned about various concepts related to the supply chain management.  The students would have got educated about the strategic importance of supply chain design, planning and operational decisions.  Understanding and applications of the analytical tools to solve supply chain problems would have taken place.  Various case studies and illustrations would have inculcated the importance of supply chain drivers in improving the performance of an organization.  The students could apply the knowledge, skills and expertise acquired in different business environment. Pedagogy: Lectures, cases, and discussions. UNIT 1 (10 Hours) Introduction to Supply Chain Management: Supply chain – historical perspective - objectives – importance – decision phases – process view – achieving strategic fit – challenges – impellers of supply chain – financial measures of performance – drivers of supply chain performance – framework for structuring drivers – facilities – inventory – transportation – information – sourcing – pricing – infrastructure. UNIT-2 (8 Hours) Designing Distribution Networks and Network Design: Role of distribution – factors influencing distribution network design – design options for a distribution network – online sales and the distribution network – Distribution channels in Indian agricultural, FMCG and commodity sectors – Role of network design – factors influencing network design decisions – framework for network design decisions. UNIT-3 (8 Hours) Demand Forecasting: Role – characteristics – components – approach – time series methods – measures of forecast error – role of IT. 1

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Managing uncertainty: Safety inventory and its appropriate level – impact of supply uncertainty, aggregation and replenishment policies – measure to reduce safety inventory. UNIT-4 (6 Hours) Coordination in a Supply Chain: Lack of supply chain coordination and the Bullwhip effect – Effect on performance – obstacles to coordination – managerial levers – continuous replenishment and vendor-managed inventories – collaborative planning, forecasting and replenishment – Indian experience. UNIT-5 (7 Hours) Transportation and Sourcing: Role of transportation – modes and their performance – design options and their trade-offs – Tailored transportation. Sourcing – In-house or Outsource – aggregation methods – risk of using a third party – examples of successful third-party suppliers – total cost of ownership (TCO). RECOMMENDED BOOKS Sunil Chopra, Peter Meindl and Kalra D V, Supply Chain Management–Strategy, Planning and Operation, Pearson, 6th Edition, 2016. REFERENCE BOOKS 1. Janat Shah, Supply Chain Management: Text and Cases, Pearson, 2nd Edition, 2016. 2. Donald J Bowersox, David J Closs, Bixby Cooper M, Supply Chain Logistics Management, Tata McGraw Hill, 2nd Edition, 2008. 3. Sople V V, Supply Chain Management – Text and Cases, Pearson Education, 2012. 4. Jeremy F Shapiro, Modeling the Supply Chain, Cengage Learning, 2nd Edition, 2007. 5. Coyle, Bardi, Longley, Robert A. Novack, Brian J. Gibson, The management of Business Logistics–A supply Chain Perspective, Cengage Learning, 9th Edition, 2013.  2

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UNIT 1 – INTRODUCTION TO SUPPLY CHAIN MANAGEMENT What is a Supply Chain?  All stages involved, directly or indirectly, in fulfilling a customer request  Includes manufacturers, suppliers, transporters, warehouses, retailers, and customers  Within each company, the supply chain includes all functions involved in fulfilling a customer request (product development, marketing, operations, distribution, finance, customer service) The design and management of seamless, value-added processes across organizational boundaries to meet the real needs of the end customer Institute for Supply Management Managing supply and demand, sourcing raw materials and parts, manufacturing and assembly, warehousing and inventory tracking, order entry and order management, distribution across all channels, and delivery to the customer The Supply Chain Council The planning and management of all activities involved in sourcing and procurement, conversion, and all logistics management activities … also includes coordination with channel partners, which can be suppliers, intermediaries, third party service providers, and customers. Council of Supply Chain Management Professionals Supply Chain Management encompasses every effort involved in producing and delivering a final product or service, from the supplier’s supplier to the customer’s customer. Supply Chain Management includes managing supply and demand, sourcing raw materials and parts, manufacturing and assembly, warehousing and inventory tracking, order entry and order management, distribution across all channels, and delivery to the customer. The Supply Chain Council, U.S.A. Supply Chain Management deals with the management of materials, information, and financial flows in a network consisting of suppliers, manufacturers, distributors and customers. Stanford Supply Chain Forum Old paradigm - Firm gained synergy as a vertically integrated firm encompassing the ownership and coordination of several supply chain activities. Organizational cultures emphasized short-term, company focused performance. New paradigm - Firm in a supply chain focuses activities in its area of specialization and enters into voluntary and trust-based relationships with supplier and customer firms.  All participants in the supply chain benefit.  Boundaries are dynamic and extend from “the firm’s suppliers’ suppliers to its customers’ customers (i.e., second tier suppliers and customers).”  Supply chains now deal with reverse logistics to handle returned products, warranty repairs, and recycling.  Customer is an integral part of the supply chain 3

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 Includes movement of products from suppliers to manufacturers to distributors and information, funds, and products in both directions  May be more accurate to use the term “supply network” or “supply web”  Typical supply chain stages: customers, retailers, wholesalers/distributors, manufacturers, component/raw material suppliers  All stages may not be present in all supply chains (e.g., no retailer or distributor for Dell)  The appropriate design of the supply chain will depend on both the customer’s needs and the roles of the stages involved in filling those needs.  In India, typically, it is a multi-echelon distribution model. Stages of a Detergent Supply Chain A typical supply chain may involve a variety of stages, including customers, retailers, wholesalers/distributors, manufacturers, component/raw material suppliers 4

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