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Note for Marketing Management - MM By PABITRA KUMAR SAHU

BPUT ·

MM

note

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Topics

Marketing Management

1

Concept

1

Introduction To Marketing Management

2

Process

2

Relevance In The Currentcontext

3

Marketing Environment

3

Elements Of Micro Environmentcompetition Analysis

4

Macro Environmentcompetition Analysis

4

Factors Contributing To Competition

5

Marketing Segmentation

6

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