The Elements of Communication
The word communication is derived from the latin word ‘communicare’ meaning ‘to share, to impart or to commune’,
it’s literal meaning is ‘sharing of information’.
‘Communication is any behaviour that results in an exchange of meaning.’ (American Management Association)
What is communication?
Communication is a dynamic interactive process that involves effective transmission of facts, ideas, thoughts and etc.
Communication is interactive as it requires both the sender and the receiver. Moreover, the word ‘process’ suggests that
communication exists as a flow through a series of steps. ‘Meaning’ is central to communication, and transmission of
meaning the central objective of communication. It begins with the sender sending out message cues, which are
perceived by the receiver and responds to them accordingly. Communication is not complete unless the message is
decoded and understood by the receiver and the feedback provided is in coherence with the message sent.
Communication is symbolic as it involves not only words but also symbols and gestures.
In simple, we can describe communication as ‘a multidimensional interactive process of sharing common sets of signs,
symbols and language between two or more persons so that suitable response results.’
Without communication, social interaction may not be possible as human interaction is essentially communicative
interaction. It is important in our relationships be it personal or professional, it plays a key role in our lives.
Communication as skill
Communication is an activity – something that we do. When we communicate, we have to perform various ‘tasks’, some
of which are fairly simple. For example, when a child in a kindergarten class has to inform the teacher of its need to visit
the bathroom, all that it has to do is to hold up the little finger of one hand. Most children are able to do this quite
easily. It is less easy, however, to persuade someone to part with money. The successful performance of this task
requires a great deal of skill.
How skills are acquired?
A ‘skill’ is defined as the ability to perform a task. Every human being is called upon to perform a number of routine
tasks everyday. Some are simple but others require special skills. A few skills are ‘inborn’ – that is, human beings are
born with the ability to perform certain activities ; but most skills have to be learnt or acquired. For example, human
babies, unlike ducklings, are not born with the natural ability to swim ; they have to learn the skills of swimming.
Let’s discuss the various factors that make communication indispensible in the business world:
Growth: In a world which is forever expanding, multinational companies need to have a head office with branch
offices in various parts of the world. A thorough and updated knowledge of the activities of the branch offices
helps the organisation to grow better and ensure smooth functioning.
Complexity: In an era of specialisation a single organisation deals with different activities like planning,
production, sales, stores, advertising, financing, accounts, welfare, etc. If these departments do not