eMarketing is any marketing done online via websites or other online tools and resources.
eMarketing can include paid services while other methods are virtually free. A wide variety of
eMarketing methods are at your disposal, including: direct email, SMS/text messaging, blogs,
webpages, banners, videos, images, ads, social media, search engines, and much, much more.
M-commerce (mobile commerce) is the buying and selling of goods and services through wireless
handheld devices such as cellular telephone and personal digital assistants (PDAs). Known as
next-generation e-commerce, m-commerce enables users to access the Internet without needing to
find a place to plug in. The emerging technology behind m-commerce, which is based on the
Wireless Application Protocol (WAP).
The Internet is the global system of interconnected computer networks that use the Internet
protocol suite (TCP/IP) to link devices worldwide. It is a network of networks that consists of
private, public, academic, business, and government networks of local to global scope, linked by a
broad array of electronic, wireless, and optical networking technologies. The Internet carries an
extensive range of information resources and services, such as the interlinked hypertext documents and applications of the World Wide Web (WWW), electronic
mail, telephony, and peer-to-peer networks for file sharing.
World Wide Web:
The World Wide Web (WWW) is a network of online content that is formatted in HTML and
accessed via HTTP. The term refers to all the interlinked HTML pages that can be accessed over
the Internet. The World Wide Web was originally designed in 1991 by Tim Berners-Lee.
E-Commerce/E-Business advantages can be broadly classified in three major categories:
Advantages to Organizations
Advantages to Consumers
Advantages to Society
Advantages to Organizations:
Using E-Commerce, organization can expand their market to national and international
markets with minimum capital investment. An organization can easily locate more
customers, best suppliers and suitable business partners across the globe.