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Management Entereprenurship

by Abhishek Apoorv
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Management Entereprenurship by Abhishek Apoorv

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Abhishek Apoorv
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Abhishek Apoorv
Abhishek Apoorv
PONDICHERRY UNIVERSITY (A Central University) DIRECTORATE OF DISTANCE EDUCATION Entrepreneurship Management Paper Code : MBGN 3005 MBA - GENERAL III Semester
Author Prof. P. Natarajan, Professor & Head, Dept. of Commerce, School of Management, Pondicherry University, Puducherry. Edited by Prof. Nimit Chowdhary, Dept. of Business Studies, Indian Institute of Tourism and Travel Management, Govindpuri, Madhya Pradesh. © All Rights Reserved For Private Circulation Only
TABLE OF CONTENTS UNIT I II III IV V LESSON TITLE PAGE NO. 1.1 An Overview of Entrepreneurship 3 2.1 Entrepreneurial Environment 24 3.1 Entrepreneurial Culture 30 4.1 Innovation and Entrepreneurship 46 2.1 Motivation and Entrepreneurship 55 2.2 Entrepreneurship Development Process 69 2.3 Institutions for Entrepreneurial Development 84 2.4 Role of SSI sector 111 3.1 Project Identification 127 3.2 Project Formulation Feasibility Study 137 3.3 Project Report 150 3.4 Project Appraisal 162 3.5 Ownership Structures 179 4.1 Intrapreneurship 185 4.2 Dealership, Networking Franchising 195 5.1 Women Entrepreneurship Development 207 5.2 Entrepreneurship Development in rural areas 220 5.3 Entrepreneurship in Agriculture 234 5.4 Entrepreneurship in Service Sector 245
Notes MBA(GENERAL) III Semester Paper Code: MBGN 3005 PAPER XV Entrepreneurship Management Unit - I Entrepreneurship – Definition, Role and expectations – Entrepreneurial styles and types – Characteristics of the Entrepreneur – Functions of an Entrepreneur – Promotion of Entrepreneurship – Role of Socio-Cultural, Economic and Political Environment – Growth of Entrepreneurship in Pre and Post independence era – Constraints for the Growth of Entrepreneurial Culture. Unit - II Entrepreneurial Motivation Theories - Entrepreneurial Competencies – Developing Competencies – Role of Entrepreneur. Development Programs – Assistance Programme for Small Scale Units – Institutional Framework – Role of SSI Sector in the Economy – SSI Units – Failure, Causes and Preventive Measures – Turnaround Strategies. Unit - III Identification of Business Opportunity – Preparation of Feasibility Report – Financial and Technical Evaluation – Project Formulation – Common Errors in Project Formulation – Specimen Project Report – Ownership Structures – Proprietorship, Partnership, Company, Cooperative, Franchise. Unit - IV Corporate Entrepreneurship (Intrapreneurship) – Concepts – Need – Strategies - Corporate Practices – Select Cases – Dynamics of Competition – Plans for Survival and Growth. 1

Lecture Notes