31 M. Com. (Part II) Business Management Paper V ENTREPRENEURSHIP MANAGEMENT
© UNIVERSITY OF MUMBAI Dr. Sanjay Deshmukh Vice Chancellor, University of Mumbai Dr. Ambuja Salgaonkar Incharge Director, Institute of Distance and Open Learning, University of Mumbai. Dr. Dhaneswar Harichandan Incharge Study Material, Institute of Distance and Open Learning, University of Mumbai. Programme Co-ordinator : Ms. Madhura Kulkarni Asst. Prof. - Cum Asst. Director, University of Mumbai IDOL Course Co-ordinator & Course writer : Dr. R.R. Khan KPB Hinduja College, Mumbai - 400 004. Reprint November 2015 M. Com. (Part II) Business Management - Paper V ENTREPRENEURSHIP MANAGEMENT Published by : Incharge Director Institute of Distance Education, University of Mumbai, Vidyanagari, Mumbai - 400 098. DTP Composed : ipin Enterprises Ashwini Arts Gurukripa Chawl, M.C. Chagla Marg, Bamanwada, Vile Parle (E), Mumbai - 400 099. Tantia Jogani Industrial Estate, Unit No. 2, Ground Floor, Sitaram Mill(E), Compound, "Samridhi" Paranjpe 'B' Scheme, Vile Parle Mumbai - 57. : J.R. Boricha Marg, Mumbai - 400 011 Pace Computronics Printed by
CONTENTS Unit No. Title Page No. 1 Entrepreneurship Management 01 2. Entrepreneurship Development 20 3. Basic Concepts 33 4. Successful Entrepreneurs 46 5. Business Planning 53 6. Entrepreneur and The Environment 64 7. Incentives and Assistances to Entrepreneur 82 8. Project Management 92 9. Estimating and Financing of Funds 108 10 Incentives and Assistance to Entrepreneur 128 11 District Industries Centre and EDP Programme 133 12. Training and Development 149 13. Problems and Difficulties of Entrepreneur 160 14. Women Entrepreneurs 174 15. Case Studies 181
Revised Syllabus for M. Com. (Part II) Business Management - Paper V - Entrepreneurship Management Objectives 1. 2. 3. 4. 5. 6. To understand the concept of entrepreneurship development, the theories of entrepreneurship and the relationship between theory and practice. To create awareness of the role of entrepreneurs in the growth of Indian economy. To comprehend the process of creating an entrepreneurial venture. To develop analytical skills for evaluating new venture ideas and understanding both the opportunities and constraints faced by entrepreneurs. To critically view the role of financial institutions, government bodies in promoting entrepreneurship in India. To develop an entrepreneurial spirit and have feasible ideas for ventures. Learning Outcomes On completion of the syllabus, the student will : 1. Understand the issues involved in entrepreneurship development. 2. Able to evaluate opportunities for a new venture. 3. Demonstrate the ability to prepare a business plan for a venture. 4. Get insights into their creative, entrepreneurial and team skills. 5. To equip them with a platform to develop an entrepreneurial venture. Teaching Learning Plan -----------------------------------------------------------------------------------------A. Entrepreneurship Development Perspective (20) 1. Introduction, importance and significance, Entrepreneurial Development - world perspective. 2. Concept of entrepreneurship development, Evolution and growth - stages. Theories entrepreneurship. 3. Concept of Entrepreneur. Intrapreneur, Entrepreneurship and Manager. Difference between Entrepreneur and Intrapreneur, Entrepreneur and Entrepreneurship. 4. Attributes and Characteristics of successful entrepreneur. Developing entrepreneurial culture. Qualities of a successful entrepreneur. 5. Role of Entrepreneur in Indian Economy (developing economy with reference to self-employment) development. 6. Successful Entrepreneurs case studies: Dhirubhai Ambani, Aditya Birla - background, growth as an entrepreneur. Case study on entrepreneurial development in India.