×
Listen to your teachers when they tell you WHAT to do. But more importantly, think about it later and ask yourself WHY they told you to do it.
--Your friends at LectureNotes
Close

Note for Marketing Management - MM by PABITRA KUMAR SAHU

  • Marketing Management - MM
  • Note
  • BIJU PATANAIK UNIVERSITY OF TECHNOLOGY - CET
  • 9 Topics
  • 10453 Views
  • 452 Offline Downloads
  • Uploaded 1 year ago
Pabitra Kumar Sahu
Pabitra Kumar Sahu
0 User(s)
Download PDFOrder Printed Copy

Share it with your friends

Leave your Comments

Text from page-1

MARKETING MANAGEMENT By: P. K. SAHU (Asst. Prof. Marketing & Strategy)

Text from page-2

INTRODUCTION TO MARKETING MANAGEMENT Ref: Chapter 1 of Core Text

Text from page-3

MARKETING MANAGEMENT: DEFINITIONS  1. “Marketing is the creation and delivery of a standard of living”.  2. “Marketing is a managerial and societal process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products and services of value with others”.

Text from page-4

MARKETING MANAGEMENT: DEFINITIONS  Marketing management is the    of choosing target markets and getting, keeping, and growing   art and science customers through creating, delivering, and communicating  superior customer value.

Lecture Notes