1. “Marketing is the creation and delivery of a
standard of living”.
2. “Marketing is a managerial and societal
process by which individuals and groups obtain
what they need and want through creating,
offering, and exchanging products and services of
value with others”.
Marketing management is the
of choosing target markets
and getting, keeping, and growing
art and science
creating, delivering, and communicating
superior customer value.
Value Delivery Process, Value Chain, Strategic Planning, the four level, Corporate and Division strategic Planning, Establishing strategic business units, Assigning REsources to each SBU, BCG matrix, Assessing growth, business unit strategic planning, MOA