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Marketing Management

by Pabitra Kumar Sahu
Type: NoteInstitute: BIJU PATANAIK UNIVERSITY OF TECHNOLOGY Offline Downloads: 130Views: 2408Uploaded: 6 months agoAdd to Favourite

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Pabitra Kumar Sahu
Pabitra Kumar Sahu
MARKETING MANAGEMENT By: P. K. SAHU (Asst. Prof. Marketing & Strategy)
INTRODUCTION TO MARKETING MANAGEMENT Ref: Chapter 1 of Core Text
MARKETING MANAGEMENT: DEFINITIONS  1. “Marketing is the creation and delivery of a standard of living”.  2. “Marketing is a managerial and societal process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products and services of value with others”.
MARKETING MANAGEMENT: DEFINITIONS  Marketing management is the    of choosing target markets and getting, keeping, and growing   art and science customers through creating, delivering, and communicating  superior customer value.

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