Note for Marketing Management - MM by PABITRA KUMAR SAHU

Definitions, good marketing, Who markets?, Types of Demand, Functions of CMOs, core marketing concepts, New Consumer Capabilities, Company Orientation toward marketplace

Needs and Trends, Demographic environment, Economic Environment, Natural Environment, Technological Environment, Political- legal Environment

Value Delivery Process, Value Chain, Strategic Planning, the four level, Corporate and Division strategic Planning, Establishing strategic business units, Assigning REsources to each SBU, BCG matrix, Assessing growth, business unit strategic planning, MOA

Marketing Plan Contents, Customer Value, CRM, customer retention, Customer Databases and Database marketing, Marketing Intelligence System

Competitive Forces, Identifying and Analyzing Competitors, Selecting Competitors, Competitive strategy for market leader, Market challenger strategies, Market Follower strategies

Types, Approaches to Annual Plan Control, Marketing Profitability analysis, Efficiency Control

Functional and Geographic Organization, Brand Management Organizations, Matrix- Management Organization

Consumer Environmental Segments, Consumer Value Positioning, Green marketing mix and strategy, social marketing, Objectives

Distinction between Competitive Advantage and Core Competence, Web Marketing, Virtual Marketing Manager's service