MARKETING MANAGEMENT By: P. K. SAHU (Asst. Prof. Marketing & Strategy)
INTRODUCTION TO MARKETING MANAGEMENT Ref: Chapter 1 of Core Text
MARKETING MANAGEMENT: DEFINITIONS 1. “Marketing is the creation and delivery of a standard of living”. 2. “Marketing is a managerial and societal process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products and services of value with others”.
MARKETING MANAGEMENT: DEFINITIONS Marketing management is the of choosing target markets and getting, keeping, and growing art and science customers through creating, delivering, and communicating superior customer value.