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Note for Marketing Management - MM by PABITRA KUMAR SAHU

  • Marketing Management - MM
  • Note
  • Biju Patnaik University of Technology BPUT - BPUT
  • 9 Topics
  • 11291 Views
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  • Uploaded 1 year ago
Pabitra Kumar Sahu
Pabitra Kumar Sahu
Asst.Prof. (Marketing & Strategy) at srusti academy of management
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Topics ( 9 )

Introduction to Marketing Management 2 Introduction to Marketing Environment 52 Developing Marketing Strategies and Plans 79 Introduction to Product Planning, Customer Value, Satisfaction and Loyalty 135 Dealing with Competition 186 Marketing Control 234 Marketing Organizations 258 Introduction to Green Marketing 284 Competitive advantage and cor competence 300
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MARKETING MANAGEMENT By: P. K. SAHU (Asst. Prof. Marketing & Strategy)

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INTRODUCTION TO MARKETING MANAGEMENT Ref: Chapter 1 of Core Text

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MARKETING MANAGEMENT: DEFINITIONS  1. “Marketing is the creation and delivery of a standard of living”.  2. “Marketing is a managerial and societal process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products and services of value with others”.

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MARKETING MANAGEMENT: DEFINITIONS  Marketing management is the    of choosing target markets and getting, keeping, and growing   art and science customers through creating, delivering, and communicating  superior customer value.

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