Name: Note for Marketing Management MM by PABITRA KUMAR SAHU
Rating: 4 (12 reviews)
Author: Pabitra Kumar Sahu

Definitions, good marketing, Who markets?, Types of Demand, Functions of CMOs, core marketing concepts, New Consumer Capabilities, Company Orientation toward marketplace

Introduction To Marketing Management

Needs and Trends, Demographic environment, Economic Environment, Natural Environment, Technological Environment, Political- legal Environment

Introduction To Marketing Environment

Value Delivery Process, Value Chain, Strategic Planning, the four level, Corporate and Division strategic Planning, Establishing strategic business units, Assigning REsources to each SBU, BCG matrix, Assessing growth, business unit strategic planning, MOA

Developing Marketing Strategies And Plans

Marketing Plan Contents, Customer Value, CRM, customer retention, Customer Databases and Database marketing, Marketing Intelligence System

Introduction To Product Planning Customer Value Satisfaction And Loyalty

Competitive Forces, Identifying and Analyzing Competitors, Selecting Competitors, Competitive strategy for market leader, Market challenger strategies, Market Follower strategies

Dealing With Competition

Types, Approaches to Annual Plan Control, Marketing Profitability analysis, Efficiency Control

Marketing Control

Functional and Geographic Organization, Brand Management Organizations, Matrix- Management Organization

Marketing Organizations

Consumer Environmental Segments, Consumer Value Positioning, Green marketing mix and strategy, social marketing, Objectives

Introduction To Green Marketing

Distinction between Competitive Advantage and Core Competence, Web Marketing, Virtual Marketing Manager's service

Competitive Advantage And Cor Competence

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Note for Marketing Management - MM by PABITRA KUMAR SAHU

of Biju Patnaik University of Technology Rourkela Odisha