5. Universal function: Communication is a universal function, which covers all levels of authority.
6. Social activity: Sharing, getting in touch with others, understanding others, attempt to share
meaning and relate to one another is a social activity.
The Importance of Communication in an Organization
Essentially, ours is a society that moves on the ;wheels of communication’. Particularly in the professional
world, it is communication that decides a person’s career curve. The better one’s communication skills, the
higher are the chances for him/her to touch the zenith of the success.
Actually, nothing happens in the professional world without ‘communication’. It helps the professionals in
planning, organizing, executing, etc. Since every organization is a social system that involves interaction
among people working at different levels, proper communication among them becomes necessary for
achieving the goals of an organization. In a way , it is communication that defines the existence of an
organization in contemporary times. When communication crumbles, the organization comes to an end.
Communication, thus, is vital to the survival, sustenance, and growth of an organization.
Some key points are:
1. Communication promotes motivation by informing and clarifying the employees about the task to
be done, the manner they are performing the task, and how to improve their performance if it is not
up to the mark.
2. Communication is a source of information to the organizational members for decision-making
process, as it helps in identifying and assessing alternative course of actions.
3. Communication also plays a crucial role in altering individual’s attitudes, i.e., a well-informed
individual will have better attitude towards his/her work as well as organizational goals, than a lessinformed individual. Organizational magazines, journals, meetings and various other forms of oral
and written communication help in molding employee’s attitudes.
4. Communication also helps in socializing. Effective communication helps in building relationships
between staff members and different levels of employees. This helps in sharing and trusting among
5. Communication also assists in controlling process. It helps controlling organizational member’s
behavior in various ways. There are various levels of hierarchy, and certain principles and guidelines
that employees must follow in an organization. They must comply with organizational policies,
perform their job role efficiently and communicate any work problem and grievance to their
superiors. Thus, communication helps in controlling function of management.
6. Clear, open, effective communication can create a sense of transparency in the organization, which
builds trust between levels of employees. Open communication can reduce feelings of uncertainty
and cluelessness about the state of the company.
COMMUNICATIVE ENGLISH- MODULE 1
By- Snigdha Tripathy