UNIT –I INTRODUCTION
eBusiness (e-Business), or Electronic Business, is the administration of conducting business via
the Internet. This would include the buying and selling of goods and services, along with providing
technical or customer support through the Internet. e-Business is a term often used in conjunction
with e-commerce, but includes services in addition to the sale of goods.
E-commerce (short for "electronic commerce") is trading in products or services using computer
networks, such as the Internet. Electronic commerce draws on technologies such as mobile
commerce, electronic funds transfer, supply chain management, Internet marketing, online
transaction processing, electronic data interchange (EDI), inventory management systems, and
automated data collection. Modern electronic commerce typically uses the World Wide Web for at
least one part of the transaction's life cycle, although it may also use other technologies such as email.
E-Commerce or Electronics Commerce is a methodology of modern business which addresses the
need of business organizations, vendors and customers to reduce cost and improve the quality of
goods and services while increasing the speed of delivery. E-commerce refers to paperless
exchange of business information using following ways.
Electronic Data Exchange (EDI)
Electronic Mail (e-mail)
Electronic Bulletin Boards
Electronic Fund Transfer (EFT)
Other Network-based technologies
eMarketing is any marketing done online via websites or other online tools and resources.
eMarketing can include paid services while other methods are virtually free. A wide variety of
eMarketing methods are at your disposal, including: direct email, SMS/text messaging, blogs,
webpages, banners, videos, images, ads, social media, search engines, and much, much more.
M-commerce (mobile commerce) is the buying and selling of goods and services through wireless
handheld devices such as cellular telephone and personal digital assistants (PDAs). Known as nextgeneration e-commerce, m-commerce enables users to access the Internet without needing to find a
place to plug in. The emerging technology behind m-commerce, which is based on the Wireless
Application Protocol (WAP).
E-Commerce/E-Business advantages can be broadly classified in three major categories:
1. Advantages to Organizations
2. Advantages to Consumers
3. Advantages to Society