Notes for Principles of Management - POM by Dr. Bidyadhar Padhi

Modern Concept of Marketing, The Functional Classification of Marketing

Function of a Marketing Management

Marketing Mix

The Role of Distribution channels in Marketing

Consumerism and Environmentalism and Fundamental Needs of Customers

Financial Functions, Concept of Financial Management, Project Appraisal, Tools of Financial decisions making

Overview of Working Capital

Scope Of Financial Management,Source Of Capital

Project Appraisal,Selection of Project,Market Analysis,working capital Management

Payback Period,Net Present Value,Internal Rate Of Return

Human Resource Management,Features Of Human Resource Management,Scope And Objective

Job Analysis,Purpose,Techniques,Components

Features,Types & process Of Training

Management Functions

Management Conceptions,Concept,Mangement,Marketing & Financial Management

Managerial Skills,Level,Evolution & Enviornment