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Note for Business Management Information System - BMIS By Amrin Jannat

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Survey Research Methods Jeff Lazo (please don’t forget I am an economist after all) WAS*IS Boulder, CO July 20, 2006

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Survey research methods Survey experience Studies: • Arkansas River Irrigation, groundwater, spotted owls, coal dust, global warming & recreational fishing, global warming & duck hunting, Green Bay, Kalamazoo, Hudson, air toxics, Confidence, Contra Costa, Hospital, Reliable, Storm, Hurricane Development: • focus-groups • cognitive interviews Implementation: • mail • telephone • internet • focus-group site written • mixed methods

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Survey research methods Advantages • • • Efficient for collecting large amount of information Statistical techniques to determine validity, reliability, and statistical significance Flexible to collect wide range of information – • • • attitudes, values, beliefs, and past behaviours. Standardized - relatively free from several types of errors Relatively easy to administer Economy in data collection http://en.wikipedia.org/wiki/Statistical_survey

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Survey research methods Disadvantages • Subjects’ motivation, memory, and ability to respond • Not appropriate for studying complex social phenomena • Structured surveys, particularly those with closed ended questions, may have low validity when researching affective variables. • Respondents usually self-selected • Participants may not answer honestly http://en.wikipedia.org/wiki/Statistical_survey

Lecture Notes