¿WHAT IS MARKETING?
PRINCIPLES OF MARKETING • Marketing is the • Marketing is process by which human activity companies create directed at value for customers satisffying needs and build strong customer relationships and wants through in order to capture exchange value from customers processes. in return. Philip Kotler 1976 Philip Kotler 2008
PRINCIPLES OF MARKETING • Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.