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Note for Marketing Management - MM By Aditya Mohapatra

  • Marketing Management - MM
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Aditya Mohapatra
Aditya Mohapatra
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¿WHAT IS MARKETING?

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PRINCIPLES OF MARKETING • Marketing is the • Marketing is process by which human activity companies create directed at value for customers satisffying needs and build strong customer relationships and wants through in order to capture exchange value from customers processes. in return. Philip Kotler 1976 Philip Kotler 2008

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PRINCIPLES OF MARKETING • Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

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PRINCIPLES OF MARKETING Marketing process Create value for customers and build customer relationships Understand the marketplace and customer needs and wants Design a customer-driven marketing strategy Construct an Integrated marketing program that delivers superior value Consumers understanding Capture value from customers in return Build profitable relationships and create customer delight Build profitable relationships and create customer delight

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