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Note for Marketing Management - MM By Debasis Padhi

Marketing Management - MM
Note
National Institute Of Science and Technology (NIST) - NIST
13 Topics
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Note for Marketing Management - MM By Debasis Padhi

Marketing Management - ( 3 - 4 )
Significance/ Importance of Marketing Management - ( 5 - 7 )
Marketing Concepts of Marketing - ( 8 - 14 )
Marketing Mix - ( 15 - 29 )
Product - ( 30 - 38 )
Brand - ( 39 - 42 )
Classifications of Brand - ( 43 - 54 )
Life Cycle of a Product - ( 55 - 64 )
Channel of Distribution - ( 65 - 82 )
Retailers - ( 83 - 93 )
Large Scale fixed Retailers - ( 94 - 104 )
Physical Dstribution - ( 105 - 113 )
Advertising - ( 114 - 128 )

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Debasis Padhi

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Topics ( 13 )

Marketing Management 3 Significance/ Importance of Marketing Management 5 Marketing Concepts of Marketing 8 Marketing Mix 15 Product 30 Brand 39 Classifications of Brand 43 Life Cycle of a Product 55 Channel of Distribution 65 Retailers 83 Large Scale fixed Retailers 94 Physical Dstribution 105 Advertising 114

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