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Note for Marketing Management - MM By PABITRA KUMAR SAHU

  • Marketing Management - MM
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MARKETING MANAGEMENT-II B y : P. K . S A H U ( A s s t . P r o f. M a r k e t i n g & S t r a t e g y )

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INTRODUCTION TO MARKETING MANAGEMENT Ref: Chapter 1 of Core Text

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MARKETING MANAGEMENT: DEFINITIONS  1 . “Ma rk e ti n g i s th e c re a ti o n a n d d e l i v e ry o f a s ta n d a rd o f l i v i n g ”.  2 . “Ma rk e ti n g i s a ma n a g e ri a l a n d p ro cseoss y l wh i c h i ndi vi dua l s a n d g ro u p s obta i n c i ebta obta i n wh a t t h e y n e e d a n d wa n t t h ro u gh crea ti ng, of f eri ng, a n d e x c h a n gi n g p ro du c ts a n d a n d s e rv i c e s of va l u e wi th o th ers”.

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MARKETING MANAGEMENT: DEFINITIONS  M a r ke t ing m a n a g e m e n t is the  of choosing target markets   and getting, keeping, and growing   art and science customers through creating, delivering, and communicating  superior customer value.

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