Note for Marketing Management - MM by Uttam Kumar Sahoo
note
· 17 Topic
· 2072 View
· Total Page 283
Uploaded 2 years ago
Introduction To Marketing
2
Marketing Concepts
17
Marketing Process
23
Marketing Environment
32
Buyer Behaviour
43
Market Segmentation Targeting And Positioning
57
Introduction To Marketing Mix
74
Product Decisions
91
New Products Developments Strategies
118
Pricing Decisions
144