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Previous Year Exam Questions for Marketing Management - MM of 2017 - bput by Verified Writer

  • Marketing Management - MM
  • 2017
  • PYQ
  • Biju Patnaik University of Technology Rourkela Odisha - BPUT
  • Electrical and Electronics Engineering
  • B.Tech
  • 337 Offline Downloads
  • Uploaded 1 year ago
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Registration No Total Number of Pages: 01 B.Tech HSSM3403 8th Semester Regular / Back Examination 2016-17 MARKETING MANAGEMENT BRANCH:EEE, ELECTRICAL Time: 3 Hours Max Marks: 70 Q.CODE: Z216 Answer Question No.1 which is compulsory and any five from the rest. The figures in the right hand margin indicate marks. Q1 a) b) c) Answer the following questions: Define product. What is STP concept? Differentiate between selling and marketing. d) e) f) g) h) i) j) What is positioning? What is datamining? Define Delphi technique. What is product obsolescence? What is service marketing? Write down the role of Gatekeeper in business buying process. Define advertising. Q2 a) b) What is marketing information system? Narrate the marketing planning process. (2) (8) Q3 a) Discuss Porter’s five force model of competition. (5) b) Elaborate the factors affecting consumer buying behavior. (5) a) Write down the bases for segmenting a market. (5) b) What is marketing mix? (5) a) Discuss various qualitative techniques of forecasting. (5) b) What is promotion mix? (5) a) Discuss the various pricing strategies. (5) b) Differentiate between advertising and sales promotion. (5) What is distribution channel? List out the factors affecting the selection of distribution channel by a marketer. What are the various levels of distribution channel? (10) Q4 Q5 Q6 Q7 Q8 a) Write short answer on any TWO: Brand equity b) Direct marketing c) Green marketing d) Rural marketing (2 x 10) (5 x 2)

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