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Previous Year Exam Questions for Marketing Management - MM of 2018 - CEC by Bput Toppers

  • Marketing Management - MM
  • 2018
  • PYQ
  • Biju Patnaik University of Technology Rourkela Odisha - BPUT
  • Civil Engineering
  • B.Tech
  • 7935 Views
  • 268 Offline Downloads
  • Uploaded 1 year ago
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Registration No : Total Number of Pages : 01 B.Tech. HSSM3403 8th Semester Regular / Back Examination 2017-18 MARKETING MANAGEMENT BRANCHES : BIOTECH, CHEM, CIVIL, EEE, ELECTRICAL, ENV, MANUFAC, MANUTECH, MECH, METTA, MINERAL, MME, PLASTIC Time : 3 Hours Max Marks : 70 Q.CODE : C241 Answer Question No.1 which is compulsory and any five from the rest. The figures in the right hand margin indicate marks. Answer all parts of a question at a place. Q1. a) b) c) d) e) f) g) h) i) j) Q2. Q3. Q6. (2 x 10) Planning gives the confidence to start a business. Justify this with describing the Strategic planning process? (10) Data collection Tools and Techniques Price Mix (5) (5) Why a Marketer’s stand is much more important than a seller? Design a model marketing plan for launching a mosquito repellant. (10) a) With diagram, describe the Porter’s five force Model. (5) b) STP (5) a) Tools for Demand Forecasting (5) b) Planned Obsolescence (5) a) b) Q4. Q5. Answer the following questions : What is Data mining? Why Positioning is important in marketing a product? What do you mean by Green marketing? What is the societal concept of Marketing? What are the Qualitative tools used for demand forecasting? What is broad and task Environment? What are thebases for segmenting a domestic market? Write the importance of labeling. What is BCG? Why Packaging is important in marketing? Q7. Why competition analysis is made? Describe the factors Influencing Competition. (3+7) Q8. (5 x 2) a) b) Write short answer on any TWO : PLC Supply Chain Management c) New product development Process d) Significance of Advertising

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